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"People who were exposed to a message via a piece of content they chose — rather than incidentally exposed to the same message via an ad — had, on average, a 32% increase in key metrics, like awareness and likability Assessing Content's Central Role in Brand Marketing
Forbes, April 2012
"90% of B2B brands play in the content marketing space and devote a bit more than a quarter of their overall budgets to it. And many of them are getting real results AdAge
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